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‘Fantastic' project evaluated by Ecorys wins award

Age Concern Kingston upon Thames has won the Guardian Public Services Award in the Care for Older People category ( This award was won for its Fit as a Fiddle programme tackling obesity in older people with free nutrition and two-hour exercise sessions, including Nordic walking, Keep Fit, Bollywood Dancing, Line Dancing, and Aquacise.

Ecorys was commissioned to examine Age Concern Kingston upon Thames' Tackling Obesity project. The independent evidence obtained was central in demonstrating the success of their programme, and helping them win the award. This evaluation took an in depth look at the Fit as a Fiddle funded project   It included  interviews  with participants and partners, and also used monitoring data, reports and  self-evaluations by project users. Ecorys’ evaluation used a Social Return of Investment (SROI) method, which showed that for every £1 invested in the project, generated £3.50 social return. 

"According to external consultants Ecorys, the approximate social return on investment generated by the project was £3.50 for every £1 invested. Other demonstrable outcomes include a 38% participation rate from ethnic minority groups and 28% from areas of social deprivation…Nearly all the participants said they had learned about healthy eating, and 75% are applying what they have learned, according to Ecorys."

Independent programme evaluations are effective at highlighting the true impacts of initiatives for beneficiaries, organisations, partners, and also to the wider society.

For further information or if you would like to discuss how we could help to evaluate your programmes using the principles of SROI, please contact either Nicola Smith ( tel: 0121 212 8879) or Nicolas Lee ( tel: 020 7496 3236).